21,000 bars sold in the first two weeks. £2 million turnover in four years. A £3 million investment acquisition valuing the company at £10million. Founder Suzie Walker’s commitment to her brand has paid dividends.

From the beginning, our brand creation had a brave and simple vision, ‘real food untamed’. Launching into a market crowded with macho sports-themed bars with huge ingredients decks, Primal Pantry’s paleo-inspired ingredients list is refreshingly short. Made with a maximum of five ingredients, the whole-food unprocessed products have nothing to hide.

The brand wears its confidence on its sleeve, and even answers difficult questions like, “Why are your bars so expensive?” with “Because real food costs money.” Our minimal primal-inspired aesthetic and bold personality helped Primal Pantry smash expectations and win an army of loyal fans. Proving that honesty is always the best policy.