Mam

Trusted since 1976, the baby care innovators reconnect with modern parents.

Mam Packaging Design

Mam reborn

Since 1976, Mam has been a trusted leader in the world of baby care. From soothers to bottles, teething toys to wearable breast pumps, innovation is a daily focus for the brand.

Today, we realign their progressive brand ethic with their identity. As the brand makes even bigger moves towards sustainable materials, we were tasked to modernise the brand, its communication, the packaging and the world in which it lives. 

Our global rebrand spans over 50 countries and more than 200 products, introducing a colourful, modern look with the warmth and reassurance essential to parents. We celebrate the legacy of the brand while creating a new set of intuitive and informative icons to guide parents through the abundance of USPs. Now unified, exciting and clear, the brand is set for the next generation of innovation.

Scope
  • Brand Strategy
  • Brand Identity
  • Packaging
  • Brand World
  • Brand Guidelines
Mam Packaging Design
Republic Restorative Bourbon Packaging
Mam Packaging Design
Mam Brand Design
Mam Packaging Design
Mam Packaging Design
Mam Brand Design
Republic Restorative Bourbon Packaging
Mam Packaging Design
Republic Restorative Bourbon Packaging
Mam Brand Design
Mam Brand Design
Mam Brand Design
Republic Restorative Bourbon Packaging
Mam Brand Design

Scope

Naming Packaging Art Direction

Move

Wherever life takes you, go with the flow. Mam's newest innovation releases mums from the restrictions of traditional electric breast pumps. Fitting invisibly inside the bra, mums can now pump anywhere, anytime. We created a name and free-flowing look inspired by flexibility and freedom.

Mam Brand Design
Mam Packaging Design
Mam Brand Design
Mam Brand Design
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