Crammed into each tightly sealed jar of Hurly Burly are billions of live cultures, forever working away to produce friendly bacteria for our gut health. With this in mind, we created a robust brand name and never-ending identity to launch Hurly Burly as challengers in a dated category.

Inspired by the bold flavours, the punchy colour palette demands attention while the topsy-turvy logo introduces the theme of perpetuity. Packaging and digital world limitlessly illustrate the non-stop process in varying ways.