Aphrodites

Slaying the clichés, food fit for the gods.

Aphrodites Brand Design

Aphrodite's Table

Aphrodite’s is a luxury food brand based on Eastern Mediterranean cuisine. With supper clubs, retail products, food trucks and more, we were asked to create a premium brand design. It needed enough flexibility to live beyond the restaurant identity and retail packaging, and appeal to high-end retailers, restaurateurs and diners.

Swerving the usual love and beauty tropes associated with the goddess, we celebrated the more extraordinary Greek myths. Thanks to artist Andrew Davidson, individual hand-carved wood-block illustrations beautifully illustrate the darker stories of Aphrodite. The goddess features throughout with a golden ‘A’ monogram, with undulating lines alluding to her flowing golden hair.

Scope
  • Brand Strategy
  • Brand Identity
  • Packaging
  • Brand World
Awards
  • Pentawards
Metis Brand Design
Aphrodites Brand Design
Aphrodites Packaging Design
Aphrodites Packaging Design
Aphrodites Packaging Design
Metis Brand Design
Aphrodites Brand Design
Aphrodites