Aphrodites
Slaying the clichés, food fit for the gods.
![Aphrodites Brand Design](/_next/image?url=https%3A%2F%2Fadmin.middaystudio.com%2Fmedia%2FAphrodites-brand-1.jpg&w=3840&q=75)
Aphrodite's Table
Aphrodite’s is a luxury food brand based on Eastern Mediterranean cuisine. With supper clubs, retail products, food trucks and more, we were asked to create a premium brand design. It needed enough flexibility to live beyond the restaurant identity and retail packaging, and appeal to high-end retailers, restaurateurs and diners.
Swerving the usual love and beauty tropes associated with the goddess, we celebrated the more extraordinary Greek myths. Thanks to artist Andrew Davidson, individual hand-carved wood-block illustrations beautifully illustrate the darker stories of Aphrodite. The goddess features throughout with a golden ‘A’ monogram, with undulating lines alluding to her flowing golden hair.
Scope
- Brand Strategy
- Brand Identity
- Packaging
- Brand World
Awards
- Pentawards
![Metis Brand Design](/_next/image?url=https%3A%2F%2Fadmin.middaystudio.com%2Fmedia%2FAphrodites-Packaging-2.jpg&w=3840&q=75)
![Aphrodites Brand Design](/_next/image?url=https%3A%2F%2Fadmin.middaystudio.com%2Fmedia%2FAphrodites-brand-3.jpg&w=3840&q=75)
![Aphrodites Packaging Design](/_next/image?url=https%3A%2F%2Fadmin.middaystudio.com%2Fmedia%2FAphrodites-Packaging-4.jpg&w=3840&q=75)
![Aphrodites Packaging Design](/_next/image?url=https%3A%2F%2Fadmin.middaystudio.com%2Fmedia%2FAphrodites-brand-5.jpg&w=3840&q=75)
![Aphrodites Packaging Design](/_next/image?url=https%3A%2F%2Fadmin.middaystudio.com%2Fmedia%2FAphrodites-Packaging-6.jpg&w=3840&q=75)
![Metis Brand Design](/_next/image?url=https%3A%2F%2Fadmin.middaystudio.com%2Fmedia%2FAphrodites-Packaging-8.jpg&w=3840&q=75)
![Aphrodites Brand Design](/_next/image?url=https%3A%2F%2Fadmin.middaystudio.com%2Fmedia%2FAphrodites-brand-8.jpg&w=3840&q=75)
![Aphrodites](/_next/image?url=https%3A%2F%2Fadmin.middaystudio.com%2Fmedia%2FAph-blank.jpg&w=3840&q=75)