Aphrodite’s is a luxury food brand based on Eastern Mediterranean cuisine. With supper clubs, retail products, food trucks and more, we were asked to create a premium brand design. It needed enough flexibility to live beyond the restaurant identity and retail packaging, and appeal to high-end retailers, restaurateurs and diners.

Swerving the usual love and beauty tropes associated with the goddess, we celebrated the more extraordinary Greek myths. Thanks to artist Andrew Davidson, individual hand-carved wood-block illustrations beautifully illustrate the darker stories of Aphrodite. The goddess features throughout with a golden ‘A’ monogram, with undulating lines alluding to her flowing golden hair.