Real Handful
Taking trail mix in a wildly different direction.
Unruly Flavour
Real Handful needed help to stand out in a crowded market. A brand repositioning was in order. One that would bypass the usual energy-focused motifs and grab the consumer’s imagination.
We discovered early on that Real Handful’s snacks weren’t your usual mix of nuts and seeds. Instead they had strawberry and blood orange flavoured raisins, and other fabulous things. Spurred on by this and their rebellious brand name, we created the brand essence, ‘Unruly Flavour’.
Unruliness is now the brand’s key personality trait, which inspired a fully hand-drawn, unrestricted brand identity. Creative product naming, surreal characters and brave colour palettes unite for a confident brand that refuses to play by the rules. As Real Handful blazes a trail throughout UK supermarkets and beyond, the new identity is flexing with ease into bars, savoury snacks and more.
Scope
- Brand Strategy
- Brand Identity
- Packaging
- Brand World
- Brand Guidelines
Awards
- Dieline
- D&AD
- Transform
- FAB Awards X2
- Pentawards
- The Drum
Scope
Naming Packaging
Real Handful Kidz
Filling the lunch boxes of unique children across the country, Bunldz celebrate how we all come in different shapes, sizes and styles.
Inspired by shouts of the playground, the name describes the playfulness of the product and how oats, cereal and raisins are bundled together in Yoghurt.
The focus on kids individuality is seen throughout the brand. Different shaped Bundlz represent different flavours and there is the chance for kids to create their own characters with in-box sticker packs.
