Republic Restoratives
Women-owned and proudly diverse, the community distillery driven by disruption.
Outspoken, Disruptive, American.
Republic Restoratives are the largest women-owned, crowd-funded distillery in the US. More than just a drinks company, it’s a vibrant community of diverse people united by their drive to redefine what it is to be American.
Hailing from Washington DC, Republic Restoratives rebuilt an inner-city tear down factory to age their signature spirit, Bourbon. A distinctive orange line that ran through the original site was preserved during the rebuild as a respectful nod to what had come before. The unstoppable line now represents what is at the heart of the brand, disruption.
Scope
- Brand Strategy
- Brand Identity
- Packaging
- Brand World
- Brand Guidelines
Awards
- FAB Awards X2
Scope
Naming Packaging Brand World
Assembly Gin - a spirit greater than the sum of its parts.
As part of their mission, Republic Restoratives introduce Assembly Gin to their growing house of brands. Launched at a challenging time for America, Assembly creates a voice that speaks up and promotes ‘freedom of assembly’ in the wake of draconian anti-protest bills.
Inspired by the visual language of marches past and present, the design sets the tone for protest and features typefaces from ‘Vocal Type’ – a foundry campaigning for more diverse talent within the design industry. The name reflects both the gin’s purpose and process; whether people or ingredients, the power is in the Assembly.
