Re-imagining a classic for the bartender's favourite bourbon.
Scope: Range Naming, Packaging Design, Brand World, Gifting.
The Old Fashioned cocktail has been made the same way for over 130 years. Or it was, until Woodford Reserve put their innovation hats on. The brand behind the world’s favourite bourbon created an Old Fashioned Syrup in order to add quality and speed to the making of the classic cocktail.
This new product needed a pack design and visual style that was authentically, undeniably Woodford. Initially launching with the Bartender’s Edition, the design takes its lead from the sophisticated brand architecture of Woodford Reserve.
Apothecary-style structures add a sense of experimental drink-making and are labelled with tactility and texture. We also created new brand iconography which now sits within the global brand toolkit.