Real food, untamed. A straight-talking brand that makes it look simple.

Scope: Brand Strategy, Brand Creation, Brand Identity, Packaging Design, Brand World.
Awards: DBA Design Effectiveness, Pentawards.

21,000 bars sold in the first two weeks, from zero to £2 million turnover in four years and a £3 million investment acquisition valuing the company at £10 Million. Founder Suzie Walker’s transparent and honest commitment to her brand has paid dividends.

From the beginning, our brand creation for The Primal Pantry had a brave and simple vision – Real Food, Untamed. Launching into a saturated market of macho sports-themed bars containing huge ingredient decks, the Primal Pantry’s range of paleo-inspired snacks stood out because of their simplicity. Made with a maximum of 5 whole-food unprocessed ingredients, their products have nothing to hide and neither do they.

With a minimal primal-inspired look, we created a confident brand that is proud to be different and happy to stand up for itself. They’ll even answer the difficult questions most brands would skirt: “Why are your bars so expensive?”- “Because real food costs money.”

With the unique design, personality and driven founder, the brand has grown beyond expectations and gained an army of loyal fans – showing that honesty is always the best policy.

“Our products can be made in anyone’s kitchen. The biggest asset we have is our branding, it’s what people remember.” Suzie Walker, Founder.


Orders in the first two weeks of launch.


Turnover in the first four years since launch.


Investment based on a recognisable brand.


International markets now selling Primal bars.

Get in Touch

To progress, we must challenge. So if you’re looking to create something different then we’d love to hear from you – Let’s create progress.

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413 The Frames
1 Phipp street
London, EC2A 4PS.
+44 (0) 203 663 1012

+1 (604) 838 6247
Meetings by request