From tired trail mix to an unruly world of fun and flavour.
Scope: Brand Strategy, Packaging Design, Art Direction, Brand World, Rebrand.
Awards: Dieline, D&AD, Transform, FAB Awards, Pentawards, The Drum Awards.
Real Handful needed help to stand out in a crowded market. A brand repositioning was in order. One that would bypass the usual energy-focused motifs and grab the consumer’s imagination.
We discovered early on that Real Handful’s snacks weren’t your usual mix of nuts and seeds. Instead they had strawberry and blood orange flavoured raisins, and other fabulous things. Spurred on by this and their rebellious brand name, we created the brand essence, ‘Unruly Flavour’.
Unruliness is now the brand’s key personality trait, which inspired a fully hand-drawn, unrestricted brand identity. Creative product naming, surreal characters and brave colour palettes unite for a confident brand that refuses to play by the rules. As Real Handful blazes a trail throughout UK supermarkets and beyond, the new identity is flexing with ease into bars, savoury snacks and more.