From tired trail mix to an unruly world of fun and flavour.

Scope: Brand Strategy, Packaging Design, Art Direction, Brand World, Rebrand.
Awards: Dieline, D&AD, Transform, FAB Awards, Pentawards, The Drum Awards.

Real Handful needed help to stand out in a crowded market. A brand repositioning was in order. One that would bypass the usual energy-focused motifs and grab the consumer’s imagination.

We discovered early on that Real Handful’s snacks weren’t your usual mix of nuts and seeds. Instead they had strawberry and blood orange flavoured raisins, and other fabulous things. Spurred on by this and their rebellious brand name, we created the brand essence, 
‘Unruly Flavour’.

Unruliness is now the brand’s key personality trait, which inspired a fully hand-drawn, unrestricted brand identity. Creative product naming, surreal characters and brave colour palettes unite for a confident brand that refuses to play by the rules. As Real Handful blazes a trail throughout UK supermarkets and beyond, the new identity is flexing with ease into bars, savoury snacks and more.


Growth in the first year since the rebrand.


More than doubled the distribution.


Now in three of the big four UK supermarkets.


International design and marketing awards won.

From start to finish our rebrand project with Midday has been exciting, my only regret is that we didn’t start working with them sooner!” Joe Taylor, Founder.

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From London UK and Vancouver Canada, we work globally to build better brands. If you’d like to discuss working with us then we’d love to hear your story.

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