Gut goodness. Bringing fermentation up to date with a lively brand identity.
Scope: Brand Naming, Brand Creation, Packaging Design, Brand World.
to the UK mainstream. And they’re amazing. Admittedly it’s just pickled cabbage. But it’s what’s going on inside the jar that’s so interesting.
Crammed into each tightly sealed pack are billions of live cultures working away to produce friendly bacteria for our gut health. With this liveliness in mind, we created a brand name and vibrant identity to illustrate the never-ending process of fermentation.
Inspired by the bold flavours, the punchy colour palette demands attention while the topsy-turvy logo introduces the theme of perpetuity, and can be read in all directions. Wildly atypical of traditional Bavarian products, Hurly Burly brings a contemporary freshness to the marketplace, and translates beautifully across all brand touchpoints.