Gut goodness. Bringing fermentation up to date with a lively brand identity.

Scope: Brand Naming, Brand Creation, Packaging Design, Brand World.

to the UK mainstream. And they’re amazing. Admittedly it’s just pickled cabbage. But it’s what’s going on inside the jar that’s so interesting.

Crammed into each tightly sealed pack are billions of live cultures working away to produce friendly bacteria for our gut health. With this liveliness in mind, we created a brand name and vibrant identity to illustrate the never-ending process of fermentation.

Inspired by the bold flavours, the punchy colour palette demands attention while the topsy-turvy logo introduces the theme of perpetuity, and can be read in all directions. Wildly atypical of traditional Bavarian products, Hurly Burly brings a contemporary freshness to the marketplace, and translates beautifully across all brand touchpoints.

Get in Touch

From London UK and Vancouver Canada, we work globally to build better brands. If you’d like to discuss working with us then we’d love to hear your story.

hello@middaystudio.com

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UK
413 The Frames
1 Phipp street
London, EC2A 4PS.
+44 (0) 203 663 1012
Map

Canada
Vancouver
+1 (604) 838 6247
Meetings by request