French flamboyance. Standing out in the premium spirits aisle.
Scope: Limited Edition Packaging Design.
To stand out in the premium spirits aisle takes a bold move. Our limited edition pack design for Chambord borrows from the ‘je ne sais quoi’ and French flamboyance seen across their existing brand-world, resulting in a youthful and luxurious stand-out pack.
Raspberries are the key ingredient in Chambord liqueur, however research demonstrated that this was not apparent to consumers. We took the opportunity to celebrate raspberries with a design that is both eye-catching and informative. As well as a bold pack design, the key to success was in creating a system that could grow year-on-year for future limited edition and gift ranges. We carefully designed the pattern to flow from pack to pack for in-store promotional displays and accommodated pack serve ideas to inspire consumers to use this luxurious liqueur in exciting ways.
Following the success of the UK launch, our design will now be rolled out globally.