Innovative distilling and bespoke gin tailoring from the historic home of excellence.

Scope: Rebrand, Brand Strategy, Brand Identity, Packaging Design, Brand World.

Cambridge Distillery set the benchmark for quality gins. Headed up by Master Distiller and the world’s first gin tailor, Will Lowe, the Cambridge-born academic takes pride in his scientific approach. Vacuum distilled in Cambridge, the gin is made from fresh English botanicals foraged on the banks of the river Cam.

Our rebrand elevates both the brand and the award-winning Cambridge Dry – the Distillery’s signature drink among an eclectic range – and encompasses the brand’s values of class and quality.

The distinctive emblem and colour palette capture the heritage of Cambridge, and take inspiration from Will’s family’s close relationship to the University. Applying plenty of craft and fine detail, including a suite of traditionally illustrated brand stories, we enhanced the premium allure of both brand and bottle.

Get in Touch

From London UK and Vancouver Canada, we work globally to build better brands. If you’d like to discuss working with us then we’d love to hear your story.

hello@middaystudio.com

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UK
413 The Frames
1 Phipp street
London, EC2A 4PS.
+44 (0) 203 663 1012
Map

Canada
Vancouver
+1 (604) 838 6247
Meetings by request