Slaying the clichés for a food brand fit for the gods.

Scope: Brand Identity, Brand Creation, Packaging Design, Art Direction, Digital.
Awards: Pentawards.

Aphrodite’s is a luxury food brand based on Eastern Mediterranean cuisine. With supper clubs, retail products and more, we were asked to create a premium brand design. It needed enough flexibility to live beyond the restaurant identity and retail packaging, and appeal to high-end retailers, restaurateurs and diners.

Swerving the usual love and beauty tropes associated with the goddess, we celebrated the more extraordinary Greek myths. Thanks to artist Andrew Davidson, individual hand-carved wood-block illustrations beautifully illustrate the darker stories of Aphrodite. The goddess features throughout with a golden ‘A’ monogram, with undulating lines alluding to her flowing golden hair.

Get in Touch

From London UK and Vancouver Canada, we work globally to build better brands. If you’d like to discuss working with us then we’d love to hear your story.

Back to top

+44 (0) 203 663 1012
Meetings by request

+1 (604) 838 6247
Meetings by request