Real food, untamed. A straight-talking brand that makes it look simple.
Scope: Brand Strategy, Brand Creation, Brand Identity, Packaging Design, Brand World.
Awards: DBA Design Effectiveness, Pentawards.
21,000 bars sold in the first two weeks, from zero to £2 million turnover in four years and a £3 million investment acquisition valuing the company at £10 Million. Founder Suzie Walker’s transparent and honest commitment to her brand has paid dividends.
From the beginning, our brand creation for The Primal Pantry had a brave and simple vision – Real Food, Untamed. Launching into a saturated market of macho sports-themed bars containing huge ingredient decks, The Primal Pantry’s range of paleo-inspired snacks stood out because of their simplicity. Made with a maximum of 5 whole-food unprocessed ingredients, their products have nothing to hide and neither do they.
With a minimal primal-inspired look, we created a confident brand that is proud to be different and happy to stand up for itself. They’ll even answer the difficult questions most brands would skirt: “Why are your bars so expensive?”- “Because real food costs money.”
With the unique design, personality and driven founder, the brand has grown beyond expectations and gained an army of loyal fans – showing that honesty is always the best policy.