The Primal Pantry

Launching with the UK’s first Paleo bar, The Primal Pantry have mammoth plans to change the face of healthy eating. In order to establish the Paleo movement in the UK it was important to communicate the caveman origins of the diet in a clear and un-complicated way. Putting the cave at the heart of the brand inspired us to create a world of cave illustration. Using the ‘Go Against the Grain’ tagline we could further inform consumers of the unique attributes of the Paleo lifestyle.

Brand Creation / Packaging / Tone of Voice

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Introducing the Primal Protein range. Natural nutrition for the health conscious gym-goer.

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Through design we increase appeal, providing clarity and adding interest to brands that strive for better. Intuition is at the core of everything we do, casting a discerning eye to create relevant, exciting design that challenges preconceived ideas. Design that stands out and sticks around.

Fully immersing ourselves into each project, we ask questions and scrutinise, but most importantly we listen. A clear understanding of the challenge is integral to our success and ensures for an effective and lasting outcome.

With comprehensive industry experience our team have created and developed for some of the world’s most successful brands including Absolut, Bacardi, Cadbury, Coca-Cola, Jack Daniel’s, Hennessy, Innocent Drinks, & Stella Artois.

Creative partners Will Gladden & Claudio Vecchio.


Our services include Brand Identity, Strategy, Packaging, Print, Naming & Tone of Voice.

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Our team has comprehensive industry experience with some of the world’s most successful brands.

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Get in touch.
Our studio is located around the corner from the Tate Modern on London’s Bankside. If you would like to get in touch to discuss a new project with our team or to learn more about our offering then we’d love to hear from you.

303 Metal Box Factory
30 Great Guildford St
London, SE1 0HS

+44 (0) 203 633 1012