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The Primal Pantry

Launching with the UK’s first Paleo bar, The Primal Pantry have mammoth plans to change the face of healthy eating. In order to establish the Paleo movement in the UK it was important to communicate the caveman origins of the diet in a clear and un-complicated way. Putting the cave at the heart of the brand inspired us to create a world of cave illustration. Using the ‘Go Against the Grain’ tagline we could further inform consumers of the unique attributes of the Paleo lifestyle.

Brand Creation / Packaging / Tone of Voice

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Introducing the Primal Protein range. Natural nutrition for the health conscious gym-goer.

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At Midday we turn bright thinking into bold design. Challenging ourselves to think differently, we nurture ideas to create distinctive brands with lasting impact – brands that stand out and stick around.

Motivated to make every project our best, we allow the time to soak up inspiration, undertake immersive experiences and debate a unique way forward before moving into design. This approach ensures that we achieve clarity of thought in order to build brands with unshakeable foundations.

We are an independent agency working with brands of all shapes and sizes, from today’s global icons to tomorrow’s challengers. Our services reflect the needs of a modern brand, including strategy, naming, tone-of-voice, brand identity, packaging, printed communications & design for digital.

With comprehensive industry experience our team have created and developed for some of the world’s most successful brands, including Absolut, Bacardi, Cadbury, Coca-Cola, Jack Daniel’s, Innocent, Stella Artois, Unilever, Waitrose and many more.

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Our team has comprehensive brand experience.

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Get in touch.

Our studio is located in Shoreditch, East London. If you would like to get in touch to discuss a new project with our team or to learn more about our offering then we’d love to hear from you.

413 The Frames
1 Phipp Street

+44 (0) 203 633 1012