The Primal Kitchen

Launching with the UK’s first Paleo bar, The Primal Kitchen have mammoth plans to change the face of healthy eating. In order to establish the Paleo movement in the UK it was important to communicate the caveman origins of the diet in a clear and un-complicated way. Putting the cave at the heart of the brand inspired us to create a world of cave illustration and using the ‘Go Against the Grain’ tagline we could further inform consumers of the unique attributes of the Paleo lifestyle.

Brand Creation / Packaging / Copywriting

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A million pound brand exporting to 22 countries within the first 2 years of business.

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Using creativity to tell stories and increase appeal, we provide clarity and add interest to brands that strive for better. Intuition is at the core of everything we do, casting a discerning eye to create relevant, exciting design that challenges preconceived ideas. Design that stands out and sticks around.

Fully immersing ourselves into each project, we ask questions and scrutinise, but most importantly we listen. A clear understanding of the challenge is integral to our success and ensures for an effective and lasting outcome.

With comprehensive industry experience our team have created and developed for some of the world’s most successful brands including Absolute Vodka, Bacardi, Cadbury, Coca-Cola, Green & Black’s, Jack Daniel’s, Nivea, Hennessy, Innocent Drinks, Stella Artois, Vodafone, Waitrose and Walkers.

Creative partners Will Gladden & Claudio Vecchio.


Our services include Brand Identity, Strategy, Packaging, Print & Creative Copywriting.

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Our team has comprehensive industry experience with some of the world’s most successful brands.

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Get in touch.
Our studio is located just around the corner from London’s Borough Market. If you would like to get in touch to discuss a new project with our team or to learn more about our offering then we’d love to hear from you.

Top Floor
6 Maidstone Building Mews
72-76 Borough High Street
London, SE1 1GD

+44 (0) 207 9402 817