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Tennessee Cider

Tennessee Cider blends Jack Daniel’s Old No.7 Tennessee Whiskey with crisp apple cider. Our challenge was to transport this iconic brand into a new territory, creating a unique expression of Old No.7 whilst retaining it’s famed aesthetic. Inspired by apple orchards, we crafted their unruly branches into the shape of the Jack Daniel’s filigree. Further cider cues were introduced with woodcut illustrations and tactile finishes.

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“Midday perfectly captured the boldness of Jack Daniel’s whilst demonstrating the craft and refreshment of premium cider.”

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At Midday we turn bright thinking into bold design. Challenging ourselves to think differently, we nurture ideas to create distinctive brands with lasting impact – brands that stand out and stick around.

Motivated to make every project our best, we allow the time to soak up inspiration, undertake immersive experiences and debate a unique way forward before moving into design. This approach ensures that we achieve clarity of thought in order to build brands with unshakeable foundations.

We are an independent agency working with brands of all shapes and sizes, from today’s global icons to tomorrow’s challengers. Our services reflect the needs of a modern brand, including strategy, naming, tone-of-voice, brand identity, packaging, printed communications & design for digital.

With comprehensive industry experience our team have created and developed for some of the world’s most successful brands, including Absolut, Bacardi, Cadbury, Coca-Cola, Jack Daniel’s, Innocent, Stella Artois, Unilever, Waitrose and many more.

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Our team has comprehensive brand experience.

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Get in touch.
Our studio is located around the corner from the Tate Modern on London’s Bankside. If you would like to get in touch to discuss a new project with our team or to learn more about our offering then we’d love to hear from you.

303 Metal Box Factory
30 Great Guildford St
Southwark
London, SE1 0HS

+44 (0) 203 633 1012

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