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Tennessee Cider

Tennessee Cider blends Jack Daniel’s Old No.7 Tennessee Whiskey with crisp apple cider. Our challenge was to transport this iconic brand into a new territory, creating a unique expression of Old No.7 whilst retaining it’s famed aesthetic. Inspired by apple orchards, we crafted their unruly branches into the shape of the Jack Daniel’s filigree. Further cider cues were introduced with woodcut illustrations and tactile finishes.

Packaging / Illustration

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“Midday perfectly captured the boldness of Jack Daniel’s whilst demonstrating the craft and refreshment of premium cider.”

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Through design we increase appeal, providing clarity and adding interest to brands that strive for better. Intuition is at the core of everything we do, casting a discerning eye to create relevant, exciting design that challenges preconceived ideas. Design that stands out and sticks around.

Fully immersing ourselves into each project, we ask questions and scrutinise, but most importantly we listen. A clear understanding of the challenge is integral to our success and ensures for an effective and lasting outcome.

With comprehensive industry experience our team have created and developed for some of the world’s most successful brands including Absolut, Bacardi, Cadbury, Coca-Cola, Jack Daniel’s, Hennessy, Innocent Drinks, & Stella Artois.

Creative partners Will Gladden & Claudio Vecchio.

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Our services include Brand Identity, Strategy, Packaging, Print & Creative Copywriting.

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Our team has comprehensive industry experience with some of the world’s most successful brands.

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Get in touch.
Our studio is located around the corner from the Tate Modern on London’s Bankside. If you would like to get in touch to discuss a new project with our team or to learn more about our offering then we’d love to hear from you.

303 Metal Box Factory
30 Great Guildford St
Southwark
London, SE1 0HS

+44 (0) 203 633 1012

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