Real Handful

Inspired by the rebellious brand name we created a new positioning and brand identity for snacking brand Real Handful. Led by our ‘Unruly Flavour’ design essence, the re-design has a fully hand-drawn and unrestricted visual language and uses creative product naming to inspire a cast of surreal characters. Bold colour palettes, animation and witty tone of voice give the brand it’s cheeky personality. Deliciously nutritious snacks that don’t play by the rules.

Strategy / Branding / Packaging

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“From start to finish our re-brand project with Midday has been exciting, my only regret is that we didn’t start working with them sooner!”

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Through design we increase appeal, providing clarity and adding interest to brands that strive for better. Intuition is at the core of everything we do, casting a discerning eye to create relevant, exciting design that challenges preconceived ideas. Design that stands out and sticks around.

Fully immersing ourselves into each project, we ask questions and scrutinise, but most importantly we listen. A clear understanding of the challenge is integral to our success and ensures for an effective and lasting outcome.

With comprehensive industry experience our team have created and developed for some of the world’s most successful brands including Absolut, Bacardi, Cadbury, Coca-Cola, Jack Daniel’s, Hennessy, Innocent Drinks, & Stella Artois.

Creative partners Will Gladden & Claudio Vecchio.


Our services include Brand Identity, Strategy, Packaging, Print, Naming & Tone of Voice.

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Our team has comprehensive industry experience with some of the world’s most successful brands.

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Get in touch.
Our studio is located around the corner from the Tate Modern on London’s Bankside. If you would like to get in touch to discuss a new project with our team or to learn more about our offering then we’d love to hear from you.

303 Metal Box Factory
30 Great Guildford St
London, SE1 0HS

+44 (0) 203 633 1012