Real Handful

Inspired by the rebellious brand name we created a new positioning and brand identity for snacking brand Real Handful. Led by our ‘Unruly Flavour’ design essence, the re-design has a fully hand-drawn and unrestricted visual language and uses creative product naming to inspire a cast of surreal characters. Bold colour palettes, animation and witty tone of voice give the brand it’s cheeky personality. Deliciously nutritious snacks that don’t play by the rules.

Strategy / Branding / Packaging

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“From start to finish our re-brand project with Midday has been exciting, my only regret is that we didn’t start working with them sooner!”

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At Midday we turn bright thinking into bold design. Challenging ourselves to think differently, we nurture ideas to create distinctive brands with lasting impact – brands that stand out and stick around.

Motivated to make every project our best, we allow the time to soak up inspiration, undertake immersive experiences and debate a unique way forward before moving into design. This approach ensures that we achieve clarity of thought in order to build brands with unshakeable foundations.

We are an independent agency working with brands of all shapes and sizes, from today’s global icons to tomorrow’s challengers. Our services reflect the needs of a modern brand, including strategy, naming, tone-of-voice, brand identity, packaging, printed communications & design for digital.

With comprehensive industry experience our team have created and developed for some of the world’s most successful brands, including Absolut, Bacardi, Cadbury, Coca-Cola, Jack Daniel’s, Innocent, Stella Artois, Unilever, Waitrose and many more.

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Our team has comprehensive brand experience.

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Get in touch.

Our studio is located in Shoreditch, East London. If you would like to get in touch to discuss a new project with our team or to learn more about our offering then we’d love to hear from you.

413 The Frames
1 Phipp Street

+44 (0) 203 633 1012