Gran Luchito

Translated as ‘Great Little Fighter’, Gran Luchito is the name given locally to the smoked chillies at the heart of the brand. The strong resilience of the chillies allows them to thrive in the harsh Oaxaca climate where they are cultivated and traditionally smoked by wrestling-obsessed farmers. We reinvigorated this brand to better communicate it’s Mexican provenance and untold story, referencing Lucha Libre poster art through the punchy brand aesthetics.

Brand Redesign / Packaging / Copywriting

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Growing from 1 to 7 major UK stockists including M&S, Ocado & Asda since the redesign.

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Using creativity to tell stories and increase appeal, we provide clarity and add interest to brands that strive for better. Intuition is at the core of everything we do, casting a discerning eye to create relevant, exciting design that challenges preconceived ideas. Design that stands out and sticks around.

Fully immersing ourselves into each project, we ask questions and scrutinise, but most importantly we listen. A clear understanding of the challenge is integral to our success and ensures for an effective and lasting outcome.

With comprehensive industry experience our team have created and developed for some of the world’s most successful brands including Absolute Vodka, Bacardi, Cadbury, Coca-Cola, Green & Black’s, Jack Daniel’s, Nivea, Hennessy, Innocent Drinks, Stella Artois, Vodafone, Waitrose and Walkers.

Creative partners Will Gladden & Claudio Vecchio.


Our services include Brand Identity, Strategy, Packaging, Print & Creative Copywriting.

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Our team has comprehensive industry experience with some of the world’s most successful brands.

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Get in touch.
Our studio is located just around the corner from London’s Borough Market. If you would like to get in touch to discuss a new project with our team or to learn more about our offering then we’d love to hear from you.

Top Floor
6 Maidstone Building Mews
72-76 Borough High Street
London, SE1 1GD

+44 (0) 207 9402 817