Crew À La Mode
The world’s leading Yacht Clothing Consultancy, Crew À La Mode, style the crew of luxury superyachts with bespoke apparel. A prestigious client list required a premium identity that clearly communicated their role as a beacon of guidance for stewards and stewardesses alike. We created a modern consultancy feel with traditional detailing to establish a high-end aesthetic. Harnessing the iconic accent shape adorning the ‘A’, we created unique stationery items and brand patterns.