Crew À La Mode

The world’s leading Yacht Clothing Consultancy, Crew À La Mode, style the crew of luxury superyachts with bespoke apparel. A prestigious client list required a premium identity that clearly communicated their role as a beacon of guidance for stewards and stewardesses alike. We created a modern consultancy feel with traditional detailing to establish a high-end aesthetic. Harnessing the iconic accent shape adorning the ‘A’, we created unique stationery items and brand patterns.

Brand Identity / Editorial

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“Midday read our minds, delivering a brand identity that perfectly symbolised our vision.”

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À La Magazine is the bi-annual agency publication showcasing the new season’s apparel.

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Using creativity to tell stories and increase appeal, we provide clarity and add interest to brands that strive for better. Intuition is at the core of everything we do, casting a discerning eye to create relevant, exciting design that challenges preconceived ideas. Design that stands out and sticks around.

Fully immersing ourselves into each project, we ask questions and scrutinise, but most importantly we listen. A clear understanding of the challenge is integral to our success and ensures for an effective and lasting outcome.

With comprehensive industry experience our team have created and developed for some of the world’s most successful brands including Absolute Vodka, Bacardi, Cadbury, Coca-Cola, Green & Black’s, Jack Daniel’s, Nivea, Hennessy, Innocent Drinks, Stella Artois, Vodafone, Waitrose and Walkers.

Creative partners Will Gladden & Claudio Vecchio.


Our services include Brand Identity, Strategy, Packaging, Print & Creative Copywriting.

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Our team has comprehensive industry experience with some of the world’s most successful brands.

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Get in touch.
Our studio is located just around the corner from London’s Borough Market. If you would like to get in touch to discuss a new project with our team or to learn more about our offering then we’d love to hear from you.

Top Floor
6 Maidstone Building Mews
72-76 Borough High Street
London, SE1 1GD

+44 (0) 207 9402 817