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We were invited by Coca-Cola to design a poster marking 100 years of the iconic glass contour bottle, originally designed by Terre Haute in 1915. The brief challenged creatives to imagine the next 100 years of the contour experience with a commemorative poster using only coke red, black and white. Our design celebrates a package so unique in design that it’s still recognisable when abstracted down to basic lines and curves. ‘100 years, still in great shape’.

Poster / Copywriting

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Exhibited as part of the year long exhibition at Coca-Cola headquarters, Atlanta.

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At Midday we turn bright thinking into bold design. Challenging ourselves to think differently, we nurture ideas to create distinctive brands with lasting impact – brands that stand out and stick around.

Motivated to make every project our best, we allow the time to soak up inspiration, undertake immersive experiences and debate a unique way forward before moving into design. This approach ensures that we achieve clarity of thought in order to build brands with unshakeable foundations.

We are an independent agency working with brands of all shapes and sizes, from today’s global icons to tomorrow’s challengers. Our services reflect the needs of a modern brand, including strategy, naming, tone-of-voice, brand identity, packaging, printed communications & design for digital.

With comprehensive industry experience our team have created and developed for some of the world’s most successful brands, including Absolut, Bacardi, Cadbury, Coca-Cola, Jack Daniel’s, Innocent, Stella Artois, Unilever, Waitrose and many more.

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Our team has comprehensive brand experience.

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Get in touch.

Our studio is located in Shoreditch, East London. If you would like to get in touch to discuss a new project with our team or to learn more about our offering then we’d love to hear from you.

413 The Frames
1 Phipp Street

+44 (0) 203 633 1012