Raspberries are the key ingredient in Chambord liqueur, yet research showed that this wasn’t apparent to consumers. So we made raspberries the star of the show with celebratory, informative pack designs that capture the brand’s youthful flamboyancy.

Bursting with joie de vivre, the limited edition packs command the eye and invite exploration through design that perfectly complements their luxurious, indulgent brand world.

We created a design system that could grow year-on-year for future limited editions and gift ranges. The identity is built to flow from pack to pack, making it ideal for in-store displays, alongside exciting serving ideas for consumers to try.