Luxury Eastern Mediterranean food brand named after the Goddess Aphrodite. Sprung from the deep-blue depths, Aphrodite is historically depicted as a beautiful woman with golden hair. We reference the Goddess with a golden ‘A’ monogram, it’s undulating lines referencing her flowing hair and birth from the waves. We banish the stereotypical clichés of love and beauty, instead celebrating extraordinary Greek mythology. These epic myths are meticulously illustrated to enchant consumers.

Brand Creation / Packaging / Illustration

Aphrodite's 3

Illustration traditionally wood cut and printed by renowned craftsman Andrew Davidson.

Aphrodite's 5
Aphrodites 2

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At Midday we turn bright thinking into bold design. Challenging ourselves to think differently, we nurture ideas to create distinctive brands with lasting impact – brands that stand out and stick around.

Motivated to make every project our best, we allow the time to soak up inspiration, undertake immersive experiences and debate a unique way forward before moving into design. This approach ensures that we achieve clarity of thought in order to build brands with unshakeable foundations.

We are an independent agency working with brands of all shapes and sizes, from today’s global icons to tomorrow’s challengers. Our services reflect the needs of a modern brand, including strategy, naming, tone-of-voice, brand identity, packaging, printed communications & design for digital.

With comprehensive industry experience our team have created and developed for some of the world’s most successful brands, including Absolut, Bacardi, Cadbury, Coca-Cola, Jack Daniel’s, Innocent, Stella Artois, Unilever, Waitrose and many more.

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Our team has comprehensive brand experience.

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Get in touch.
Our studio is located around the corner from the Tate Modern on London’s Bankside. If you would like to get in touch to discuss a new project with our team or to learn more about our offering then we’d love to hear from you.

303 Metal Box Factory
30 Great Guildford St
London, SE1 0HS

+44 (0) 203 633 1012